Our customer is a creative-minded woman, who wants to look like herself, not the masses. She has a sense of adventure about what she wears, and although fashion is important to her, she is too busy enjoying life to be governed by the latest trends.
Our product offering consists of women’s apparel and accessories. Each caters to the lifestyle of our five muses: soft & delicate; boho chic; easy cool; elegant classic; and modern sporty.
Styles for a girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between.
Our aesthetic is immediately apparent. There is a vibrant and cozy lounging area, where customers can sit back and soak up the lovely surroundings.
Our boho-chic sensibilities and style choices still resonate. Since the look has its roots in the 1970s, you can be sure that this trend with circulate in and out of style year after year. Perhaps today’s boho outfits no longer look like those that were seen at Woodstock, but it will be there forever in the surface of fashion industry.